ABOUT BTC FEST

What is BTC Fest

Back to College Fest (BTC Fest) is a high-energy music and vendor experience rooted in joy, connection, and community. Held at the University of Denver’s Magness Arena, BTC Fest creates space for students to connect through entertainment, local businesses, and shared experiences. The event spotlights student-owned, women-owned, and minority-owned brands while supporting local artists. More than a concert, it’s a movement to build belonging and access on campus and beyond.

About The CEO

AdéWé Stovall, a 2023 alumna of the University of Denver, earned her Bachelor of Science in Business Administration with a focus on event management and a minor in leadership. Now pursuing a Master’s in Management at Harvard Extension School, she remains deeply committed to creating opportunities for students of color. Her own journey—raising funds to cover tuition and navigating the challenges of being both a college freshman and graduating senior during the pandemic—inspired her to launch BTC Fest.

Through this event, AdéWé aims to build community, amplify emerging artists, and raise funds that support students facing financial and emotional barriers to higher education.